What integrity looks like in practice
A commitment to operating with integrity doesn’t equate to infallible decisions. But it does mean accountability, humility, and a willingness to make hard choices even when there’s no immediate reward. I’ve seen what happens when companies and individuals lose sight of that. Shortcuts can deliver short-term gains, but they always cost something more valuable: trust.
Trust takes years to build and moments to lose. I’ve come to believe that maintaining it requires empathy as much as ethics — understanding what people are going through, being transparent about what you can and can’t do, and staying true to your word.
I remember a colleague once joking, “Sometimes I think we’re too honest.” But I’ve learned that being “too honest” is far less risky than being the opposite. Integrity might not always win you the fastest deal or the biggest headline, but it earns something much more durable: credibility.